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The Price of Global Health: Drug Pricing Strategies to Balance Patient Access and the Funding of Innovation

Amazon.com Price:  $123.69 (as of 12/05/2019 16:46 PST- Details)

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Description

Public debate on the rising cost of new biotechnology drug treatments has intensified over the previous few years as healthcare budget pressures have mounted under a strained economy. Meanwhile, the demand for new, effective medical and drug treatments continues to rise as unhealthy lifestyles cause further increases in diabetes and cardiovascular disease. Global drug pricing is among the most hotly debated yet least understood aspects of the pharmaceutical industry. How must drug prices be set and what does it mean for patients? Why do governments increasingly more get involved, and what is its affect on the global competitive environment? How can a life-saving industry have a poorer image than gun and tobacco industries, whose products are associated with death? Ed Schoonveld explains how pharmaceutical prices are decided in a complex global payer environment and what factors influence the process. His insights will help a variety of audiences, from healthcare industry professionals to policy makers and the broader public, to gain a better understanding of this highly complex and emotionally charged field. The Price of Global Health is recognized as a valued and unique reference book that covers a complete array of topics related to global pharmaceutical pricing. It contains an in-depth but straightforward exploration of the pharmaceutical pricing strategy process, its underlying market access, general business and ethical considerations, and its implications for payers, physicians and patients. This is a much-needed and invaluable resource for anybody interested or involved in, or affected by, the development, funding and use of prescription drugs. In particular, it is of critical importance to pharmaceutical company executives and other leaders and professionals in commercialization and drug development, including marketing, business development, market access and pricing, clinical development, drug discovery, regulatory affairs, health outcomes, market research and public affairs. The second edition includes new chapters on payer value story development, oncology, orphan drugs and payer negotiations. Furthermore, many country chapters have been substantially up to date to reflect changes in the healthcare systems, including the Affordable Care Act in the USA, AMNOG in Germany, medico-economic requirements in France and many other country-specific changes. Lastly, almost every chapter has been up to date with new examples and illustrations.

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