The Responsible Company: What We’ve Learned From Patagonia’s First 40 Years

Amazon.com Price: $19.95 (as of 11/10/2019 04:21 PST- Details)

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The Responsible Company, by Yvon Chouinard, founder and owner of Patagonia, and Vincent Stanley, co-editor of its Footprint Chronicles, draw on the their 40 years’ experience at Patagonia and knowledge of current efforts by other companies to articulate the elements of responsible business for our time.

Patagonia, named by Fortune in 2007 as the coolest company in the world, has earned a reputation as much for its ground-breaking environmental and social practices as for the quality of its clothes. In this exceptionally frank account, Chouinard and Stanley recount how the company and its culture gained the confidence, by step and misstep, to make its work more and more responsible, and to in the long run share its discoveries with companies as large as Wal-Mart or as small as the corner bakery.

In plain, compelling prose, the authors describe the current affect of manufacturing and commerce in the world’s natural systems and human communities, and how that affect now forces business to change its ways. The Responsible Company shows companies how to reduce the harm they cause, beef up the quality of their business, and provide the type of meaningful work everyone seeks. It concludes with specific, practical steps every business can undertake, as well as advice on what to do, in what order.

This is the first book to show companies how to thread their way through economic sea change and slow the waft toward ecological bankruptcy. Its advice is simple but powerful: reduce your environmental footprint (and its skyrocketing cost), make legitimate products that last, reclaim deep knowledge of your business and its supply chain to profit from opportunities in the future years, and earn the agree with you’ll need by treating your workers, customers and communities with respect.

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