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The Revenge of Analog: Real Things and Why They Matter

Amazon.com Price: $9.96 (as of 12/05/2019 16:39 PST- Details)

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One of Michiko Kakutani’s (New York Times) top ten books of 2016

A funny thing happened in an effort to the digital utopia. Now we have begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked old-fashioned, from film photography to brick-and-mortar retail, at the moment are springing with new life. Notebooks, records, and stationery have transform cool again. Behold the Revenge of Analog.

David Sax has uncovered story after story of entrepreneurs, small business owners, and even big corporations who’ve found a market selling not apps or virtual solutions but real, tangible things. As e-books are supposedly remaking reading, independent bookstores have sprouted up across the country. As music allegedly migrates to the cloud, vinyl record sales have grown more than ten times over the last decade. Even the offices of tech giants like Google and Facebook more and more depend on pen and paper to drive their brightest ideas.

Sax’s work reveals a deep truth about how humans shop, interact, and even think. Blending psychology and observant wit with first-rate reportage, Sax shows the limited appeal of the purely digital life–and the robust future of the true world out of doors it.

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