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The SEO Battlefield: Winning Strategies for Search Marketing Programs

Amazon.com Price: $24.99 (as of 08/05/2019 20:02 PST- Details)

Categories: Books, Business and Finance, Business and Money, Computer Science, Computers and Technology, Internet and Social Media, Marketing, Marketing and Sales, New, Used and Rental Textbooks, Online Searching, Programming, Research, Search Engine Optimization, Social Media, Social Media for Business, Specialty Boutique, Subjects, Web Development and Design

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Description

Welcome to the battlefield. Each day, companies ranging from startups to enterprises fight to reach high search rankings, knowing that previous success can quickly vanish. With this practical guide, you’ll discover ways to put SEO (search engine marketing) methodology into practice, including the research, data analysis, and constant experimentation required to build an search engine marketing program specific to your organization that help you toughen search results.

Running a successful search engine marketing program requires a team with a mixture of skills, including marketing, analytics, website development, and automation. Writer Anne Ahola Ward walks marketers and developers through search engine marketing essentials and provides real-world case studies of successful and not-so-successful search engine marketing programs. You’ll quickly be aware why this is both an exciting and critical time to adopt search engine marketing in your organization.

Perform keyword goals and research, and spot search trends
Understand the motivation and creativity of the search engine marketing mindset
Run a campaign to generate traffic and measure the results
Use mobile and platform-agnostic strategies for search growth
Demonstrate the value of your search marketing efforts
Include web development in your search engine marketing program—everything from quick updates to UX/UI strategy
Learn the sweetest way to run and report on an search program

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The SEO Battlefield: Winning Strategies for Search Marketing Programs

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