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The Story Factor (2nd Revised Edition)

Amazon.com Price:  $10.22 (as of 08/05/2019 20:12 PST- Details)

Description

The new material for this revised edition offers an expanded case study of storytelling in action that makes a speciality of one of Simmons’s success stories. Over one hundred stories drawn from the front lines of business and government, in addition to myths, fables, and parables from all over the world, illustrate how story can be utilized to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can’t. These stories, combined with practical storytelling techniques show somebody how to transform a more effective communicator. From “who I am” to “I-know-what-you’re thinking,” Simmons identifies the six stories you want to know the way to tell and demonstrates how they are able to be applied. This revised edition offers a guide to the usage of storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues.
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