The Thriving Landscape Designer: A Practice Guide to Client Management, Marketing and Profitability

Amazon.com Price: $90.05 (as of 05/12/2019 17:18 PST- Details)

Categories: Architecture, Arts and Photography, Books, Business and Finance, Business and Money, Humanities, Landscape, Management and Leadership, New, Used and Rental Textbooks, Processes and Infrastructure, Project Planning and Management, Specialty Boutique, Strategic Planning, Subjects, Systems and Planning

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Description

‘There are literally thousands of well-educated and highly-qualified landscape designers in this country but only a fraction of them make a decent living. For too long, this talented community has placed its artistry above charging slightly for its products and services. It’s time to figure out a better, fairer way.’ Chapter one

This hands-on book discusses the entire elements of Catherine Wiersema’s top rated, semester-long, professional practice course for landscape designers, taught at Radcliffe/Harvard’s Landscape Institute and the Boston Architectural Center over the past 15 years. Richly illustrated with lessons learned and war stories from her own and others’ practical experiences, the book is a step by step guide to building a profitable, client-focused business. Both early-career and advanced landscape designers and landscape architects will find much of value to help them target the best clients, promote and price their products and services, and above all, manage the a couple of phases of happy client relationships.

About the Creator:

This book is the culmination of Catherine’s career as landscape designer and educator. For many years, her sought-after design/build practice – Boussard Garden Design – focused on large residential properties. With her professional practice course she addressed a big void in the curriculum for landscape designers – how to build a profitable business.

She is a recipient of the Harvard Landscape Institute’s Distinguished Faculty award and has been an acclaimed lecturer at a large number of conferences including those of the Association of Professional Landscape Designers.

Catherine is a graduate of Radcliffe’s Program in Landscape Design, is APLD-certified, and holds an MBA. Her earlier career used to be in marketing/sales in the corporate world and as associate professor of marketing and strategy.

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