The Wawa Way: How a Funny Name and Six Core Values Revolutionized Convenience

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Description

Wawa, a circle of relatives business with a history in dairy and manufacturing, expanded into retail in 1964, offering a friendly, personal alternative to supermarkets. Since then, the convenience store grew into a well-known company that competes against the biggest industry players on the planet in three areas—fuel, convenience, and food—all even as maintaining their personal approach and small business mentality. Now, almost 50 years later, Wawa has opened its first store in Florida and has begun to play at the national field. How did it happen? What are the reasons for their success? Why have they been in a position to go up against the big guys with nothing more than homegrown talent?
With a mix of personal history and business advice, Howard Stoeckel discusses the last 50 years of Wawa’s growth, development, and expansion. It is the story of how a small company with a funny name made a giant difference, and all it took used to be a bit goose sense.


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