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Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You

Amazon.com Price:  $13.68 (as of 08/05/2019 19:25 PST- Details)

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Description

A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing

What do many successful businesses and leaders have in common? They’re the first names that come to mind when people take into consideration their particular industries. How do you achieve this level of consider that influences people to think about you in the right way at the right time? By developing habits and strategies that target engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out.

It’s the winning approach John Hall used to build Influence & Co. into one of “The us’s Most Promising Companies,” according to Forbes. In this step by step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals:

• how consumer needs and expectations have changed and what this shift means for you
• how to build a helpful, authentic, and consistent brand that serves others just in addition to it serves you
• proven methods for the use of digital content to enrich your target audience’s lives in ways that build real, lasting consider

Whether you’re a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience’s minds will increase the likelihood that the moment they need to select, you’ll be the first one they call. There’s no better way to drive opportunities that result in increased revenue and growth.

Business is never “just” business. It’s all the time about relationships. It’s all the time about a human connection. When you’re viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.

 


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