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Tree Top: Creating a Fruit Revolution

Amazon.com Price:  $14.95 (as of 03/05/2019 03:00 PST- Details)

ISBN: 9780874223064
Condition: New
Notes: 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

Description

In mid-1900s Washington, most orchardists grew apples for the fresh fruit trade, and had little get right of entry to to markets for their low-grade leftovers. Immense piles of culls were left to rot or dumped into landfills or the Columbia River—until beverage salesman William Charbonneau began the usage of them to create his own brand of 100% apple juice. In 1960, his company became a growers’ cooperative, and Tree Top Inc. used to be born.Over the following fifty years, the innovative cooperative continued to expand and revolutionize the industry. Tree Top used to be the first processor to produce and market frozen apple juice concentrate. They devised up to date processing methods and equipment. A couple of strategic acquisitions enabled Tree Top to introduce new consumer items and compete within the industrial marketing category, providing dried ingredients to makers of oatmeal, ice cream, cake mixes, and other foods. The corporation navigated many challenges, including two devastating fires, the 1989 Alar scare, frequent apple shortages, and intense competition from China.Lately, Washington remains to be the nation’s leading domestic apple producer, and the fruit is the state’s top-ranked agricultural commodity. Tree Top, which has continually maintained its commitment to growers and nutritious, natural products, has been a significant contributor.
ISBN: 9780874223064
Condition: New
Notes: 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

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