Description
David Maister, the world’s premier consultant to professional service firms, vigorously challenges professionals to examine this crucial, yet under-addressed question: What is true professionalism?
Professional firms are eternally seeking to get their people to act like professionals—to do the fitting things. Even though their more than a few incentives may create employee compliance, these don’t continuously encourage excellence. His answer is clear: It’s believing passionately in what you do, never compromising your standards and values, and caring about your clients, your people and your personal career. In clear and compelling terms, Maister shows that this approach isn’t just ethical but also conducive to commercial success.