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Trust Me, I’m Lying: Confessions of a Media Manipulator

Amazon.com Price: $6.53 (as of 12/05/2019 17:08 PST- Details)

Categories: Blogging and Blogs, Books, Business and Money, Communication and Media Studies, Communications, Computers and Technology, Humor and Entertainment, Industries, Internet and Social Media, Marketing, Marketing and Sales, Media and Communications, Politics and Social Sciences, Public Relations, Skills, Social Media, Social Media for Business, Social Sciences, Subjects

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Description

The cult classic that predicted the rise of fake news—revised and up to date for the post-Trump, post-Gawker age.

Hailed as “astonishing and disturbing” by the Financial Times and “essential reading” by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It’s the entire more relevant today.

Trust Me, I’m Lying was the first book to blow the lid off the speed and force at which rumors shuttle online—and get “traded up” the media ecosystem until they transform real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business.

Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscurity to viral sensation, or anonymously sourced articles becoming national conversation, someone is in the back of it. Incessantly someone like Ryan Holiday.

As he explains, “I wrote this book to give an explanation for how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you will have to) to emulate their tactics. Why am I giving freely these secrets? Because I’m tired of a world where trolls hijack debates, marketers help write the news, opinion masquerades as fact, algorithms drive everything to extremes, and no one is accountable for any of it. I’m pulling back the curtain because it’s time the public understands how things in point of fact work. What you choose to do with this information is up to you.”

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