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Turnaround: How Carlos Ghosn Rescued Nissan

Amazon.com Price: $7.95 (as of 12/05/2019 16:26 PST- Details)

Categories: Automotive, Biographies and Memoirs, Biography and History, Books, Business, Business and Money, Company Profiles, Ethnic and National, Industries, Japanese, Leadership, Management and Leadership, Professionals and Academics, Strategy and Competition, Subjects, Transportation

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The astonishing business story and management strategies of Nissan’s president, Carlos Ghosn. Arguably the world’s most successful CEO, Ghosn rescued the Japanese automaker from the brink of bankruptcy, achieving record profits in only two years. That is the story of how he did it.

When Carlos Ghosn, a 46–year–old, fiery Brazilian was once installed as president of the Japanese corporate giant, Nissan, the automotive world was once astonished. Ghosn moved to Japan and straight away promised to make Nissan profitable in one year, 2001, or he would resign. He accomplished his goal and then some, the use of western business techniques that had never been tried before in that tradition–bound country. The book, written in narrative style by a journalist, will have Ghosn’s complete cooperation. Readers will find out how he went about remaking Nissan, cutting costs, closing plants, breaking up the Keiretsu relationships, pushing for innovative new automobile designs –– the entire at the same time as defying the business and cultural taboos that permeate business in Japan. Within the process, he has turn into a celebrity (he’s hero of a series of admiring comic books) and a champion in global business circles.

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