Type Matters!

Amazon.com Price: $21.79 (as of 05/12/2019 18:45 PST- Details)

Categories: Arts and Photography, Book Design, Books, Commercial, Graphic Design, Subjects, Techniques, Typography

Description
Amazon Customer Reviews

Description

Once upon a time, only typesetters needed to know about kerning, leading, ligatures, and hanging punctuation. Today, alternatively, most of us work on computers, with access to hundreds of fonts, and we’d all like our letters, reports and other documents to look as good and as readable as conceivable. But what does the entire confusing terminology about ink traps, letter spacing, and visual centring mean, and what are the rules for good typography? Type Matters! is a book of tips for on a regular basis use, for all users of typography, from students and professionals to any person who does any layout design on a pc. The book is arranged into three chapters: an introduction to the basics of typography; headline and display type; and setting text. Within every chapter there are sections devoted to particular principles or problems, such as choosing the right typeface, leading, and the remedy of numbers. Examples all over show precisely what makes good typography and, crucially, what doesn’t. Authoritatively written and designed by a practitioner and teacher of typography, Type Matters! has a beautifully clear layout that reinforces the principles discussed all over.

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Type Matters!

Description

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