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Uncopyable: How To Create An Unfair Advantage Over Your Competition

Amazon.com Price: $15.01 (as of 30/04/2019 17:36 PST- Details)

Categories: Advertising, Books, Business and Money, Direct, Entrepreneurship, Home Based, Industrial, Marketing, Marketing and Sales, Sales and Selling, Small Business and Entrepreneurship, Subjects

Description
Amazon Customer Reviews

Description

What separates average businesses from extraordinarily successful ones?
Better product? Nope. Your competitor will abruptly reverse-engineer your “secret
sauce” and get their “better-than-you” version available on the market faster
than you’ll say “Usain Bolt.”

Better customer service? Guess what? Your whole competitors say they provide the
best customer service. It is a wishy washy phrase . . . a vague generality with no meaningful specific.

Better pricing? You’re kidding, right? The company that lives on price dies on price.

More harsh reality: Almost all industries today struggle with the
increasing commoditization of their services and products, putting
considerable pressure on prices and margins, leading to fiercer
competition.

The Solution?

You will have to create an Uncopyable Attachment with your customers.

They will have to see you as not only delivering a superior product but
also as a high-value relationship they simply cannot get anywhere else.

In Uncopyable, Steve Miller compellingly argues that new
advantage is not found by going “outdoor the box”―you will have to if truth be told build
your own box. Uncopyable will guide you to achieving an unfair
and enduring competitive advantage.

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Uncopyable: How To Create An Unfair Advantage Over Your Competition

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