Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design

Amazon.com Price: $16.79 (as of 05/12/2019 20:38 PST- Details)

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Description

Whether a marketing campaign or a museum exhibit, a video game or a complex keep an eye on system, the design we see is the culmination of many concepts and practices brought together from plenty of disciplines. Because nobody may also be an expert on everything, designers have at all times had to scramble to find the information and know-how required to make a design work—until now.

Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of each design concept with visual examples of the concepts applied in practice. From the “80/20” rule to chunking, from baby-face bias to Occam’s razor, and from self-similarity to storytelling, each major design concept is defined and illustrated for readers to expand their knowledge.

This landmark reference will transform the usual for designers, engineers, architects, and students who are searching for to broaden and toughen their design expertise.


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