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Upside: Profiting from the Profound Demographic Shifts Ahead

Amazon.com Price: $14.04 (as of 12/05/2019 18:26 PST- Details)

Categories: Books, Business and Money, Demography, Management and Leadership, Marketing, Marketing and Sales, Planning and Forecasting, Politics and Social Sciences, Research, Social Sciences, Subjects

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Get able to ride the next generational wave. Demographics not only define who we are, where we are living, and how our numbers change, but-for individuals who can read beyond the raw figures-they open up hidden business opportunities that lie ahead. What’s going to happen when retiring Boomers free up jobs? How will Generation Y alter housing and transportation? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia’s population boom stalls? Upside puts this powerful yet little-understood science to work finding answers. Demographer Kenneth Gronbach synthesizes reams of data to show how generations have an effect on markets and economies, and how to target promising trends.Full of life and full of surprises, the book explains: What each and every age cohort is likely to shop for now and in coming decades * How profits dovetail with consumer numbers * What sectors are likely to grow or lag * How to make sense of the numbers to chart your own path * And more As waves of people are born and age, fortunes and futures are decided. Whether you’re an investor, marketer executive, or entrepreneur, Upside helps you spot the opportunity of profits in ever-shifting demographics.

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