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UX Strategy: How to Devise Innovative Digital Products that People Want

Amazon.com Price: $23.53 (as of 14/04/2019 22:05 PST- Details)

Categories: Books, Computer Science, Computers and Technology, Human-Computer Interaction, Internet and Social Media, Internet, Groupware, and Telecommunications, Networking and Cloud Computing, New, Used and Rental Textbooks, Programming, Specialty Boutique, Subjects, User Experience and Usability, User Generated Content, Web Design, Web Development and Design

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Description

User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been a very easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques that can assist you and your team craft innovative multi-device products that people need to use.

Whether you’re an entrepreneur, UX/UI designer, product manager, or a part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you’ll be able to use in your work very quickly. Together with business cases, historical context, and real-world examples all over, you’ll also gain different perspectives on the subject through interviews with top strategists.

Define and validate your target users through provisional personas and customer discovery techniques
Conduct competitive research and analysis to explore a crowded marketplace or a chance to create unique value
Focus your team on the primary utility and business model of your product by running structured experiments the use of prototypes
Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics

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