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Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

Amazon.com Price:  $26.84 (as of 12/05/2019 19:16 PST- Details)

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Description

A Groundbreaking Pricing Model for the New Business Landscape

Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value.

When customers feel they are getting good value from your services or products, they are more than happy to pay more―which is good news for you and your business. Even in today’s global market―with its aggressive competitors, low-cost commodities, savvy consumers, and intangible digital offerings―you’ll outsell and outperform the rest the use of Value-Based Pricing. Done as it should be, this method of pricing and selling helps you:

  • Understand your customers’ wants and needs
  • Focus on what makes your company different
  • Quantify your differences and build a value-based strategy
  • Communicate your value directly to your customers

Now more than ever, it is very important so that you can reexamine the reality of the value you offer customers―and this step by step program shows you how.

Developed by global consultants Harry Macdivitt and Mike Wilkinson, Value-Based Pricing identifies three basic elements of the Value Triad: revenue gain, cost reduction, and emotional contribution. By delivering these core values to your customers―through marketing, selling, negotiation, and pricing―you’ll expect an increase in profits, productivity, and consumer goodwill. These are the same value-based strategies used by major companies such as Philips, Alstom, Siemens, and Virgin Mobile. And with regards to today’s more intangible markets―such as consulting products and services or digital properties like e-books and music files―these value-based strategies are more important than ever.

So overlook about your old pricing methods based on costs and competition. Once you know your own value―and how to communicate it to others―everybody profits.

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