Videocracy: How YouTube Is Changing the World . . . with Double Rainbows, Singing Foxes, and Other Trends We Can’t Stop Watching

Amazon.com Price: $25.72 (as of 11/10/2019 16:42 PST- Details)

Categories: Art, Arts and Photography, Books, Business and Money, Communication and Media Studies, Computers and Technology, Digital Audio, Video and Photography, Graphics and Design, History, History and Criticism, Humor and Entertainment, Industries, Politics and Social Sciences, Pop Culture, Popular Culture, Social Sciences, Subjects

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From YouTube’s Head of Culture and Trends, a rousing and illuminating in the back of-the-scenes exploration of web video’s massive affect on our world.

Whether your favorite YouTube video is a cat on a Roomba, “Gangnam Style,” the “Bed Intruder” song, an ASAPscience explainer, Rebecca Black’s “Friday,” or the “Evolution of Dance,” Kevin Allocca’s Videocracy reveals how these beloved videos and famous trends–and lots of more–came to be and why they mean more than you might think.

YouTube is the biggest pool of cultural data for the reason that beginning of recorded communication, with four hundred hours of video uploaded each minute. (It will take you more than sixty-five years just to watch the vlogs, music videos, tutorials, and other content posted in a single day!) This activity reflects who we are, in all our glory and ignominy. As Allocca says, if aliens wanted to be mindful our planet, he’d give them Google. If they wanted to be mindful us, he’d give them YouTube.

In Videocracy, Allocca lays bare what YouTube videos say about our society and how our actions online–watching, sharing, commenting on, and remixing the people and clips that captivate us–are changing the face of entertainment, advertising, politics, and more. By way of YouTube, we are fueling social movements, enforcing human rights, and redefining art–much more than you’d expect from a bunch of viral clips.

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