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Visual Merchandising for Fashion (Basics Fashion Management)

Amazon.com Price: $31.38 (as of 12/05/2019 17:56 PST- Details)

Categories: Arts and Photography, Beauty, Grooming, and Style, Books, Business and Money, Commercial, Fashion and Textile, Fashion Design, Graphic Design, Health, Fitness and Dieting, Industries, Style and Clothing, Subjects

Description
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Description

How do we define retail spaces to care for commerciality and the ‘experience’ to encapsulate the virtual world in addition to the physical one? How do we journey from private to public place? Where do people meet before they window shop? Why do we go to a particular store and not any other? What makes things sell? What first attracts us to a brand? Visual merchandising is eager about all of these questions – and accommodates the relationship between brand, consumer, product and environment.

This book will lend a hand visual merchandisers develop new ways of working inside the fashion retail business and will define a theoretical underpinning of visual merchandising principles. Examples are used to highlight and amplify the theoretical narratives existing in consumer spaces and their representations. Interviews provide invaluable advice from all levels of industry.

When designing, producing or installing a visual merchandising concept, this book will encourage you to generate individual and self directed designs – that is without equal visual guide to merchandising for fashion.

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Visual Merchandising for Fashion (Basics Fashion Management)

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