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Visual Merchandising, Third edition: Windows and in-store displays for retail

Amazon.com Price: $23.18 (as of 12/05/2019 16:40 PST- Details)

Categories: Arts and Photography, Books, Business and Finance, Business and Money, Crafts, Hobbies and Home, Decorating and Design, Decorative Arts, Decorative Arts and Design, Home Improvement and Design, Industries, Interior Decorating, New, Used and Rental Textbooks, Retailing, Specialty Boutique, Subjects, Windows

Description
Amazon Customer Reviews

Description

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. The usage of examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice at the subject, supported by hints and tips from established visual merchandisers.

It reveals the secrets of their toolkit and information on using mannequins, the recent technology, and easy methods to construct and source props, and explains the psychology at the back of shopping and buyer behavior. This new edition comprises two new case studies, up to date images, and new material on digital and interactive visual merchandising.

Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an very important handbook for somebody working in and learning about this exciting area.

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Visual Merchandising, Third edition: Windows and in-store displays for retail

Description

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