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Wedding Planning and Management: Consultancy for Diverse Clients

Amazon.com Price: $47.46 (as of 12/05/2019 16:36 PST- Details)

Categories: Books, Business and Finance, Business and Money, Crafts, Hobbies and Home, Hospitality, Travel and Tourism, Industries, New, Used and Rental Textbooks, Reference, Service, Specialty Boutique, Subjects, Weddings

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Description

Wedding Planning and Management: Consultancy for Diverse Clients, 2nd Edition provides students, consultants, vendors, scholars and engaged couples with a comprehensive introduction to the business of weddings. Having a look through an event management lens, that is the only book to thoroughly explore the fundamentals of weddings, including historical and cultural foundations, practice, and the business of wedding planning in one volume. An emphasis on diversity, traditions from cultures around the world are integrated during with over 80 international case studies that inspire and set standards for best practice.

Since the first edition, there have been many changes in the business of weddings and this second edition has been up to date in the following ways:

Updated content to reflect latest issues and trends in areas such as circle of relatives dynamics, media influences, impacts of technology, legislation and the global economy.
Every chapter is up to date with the most latest research, statistics, vendor information and consultant guidelines.
New international case studies explore current research, cultural traditions, vendor relations and consulting best practice.
New companion web page for instructors that includes PowerPoint slides, case study solutions, additional discussion ideas and assignments.

The book is illustrated in full color and comprises over 150 images by top wedding photojournalist Rodney Bailey end-of-chapter checklists, practical scenarios and review questions to test readers’ knowledge as they progress. Maggie Daniels and Carrie Loveless bring a combination of over 40 years of industry practice and teaching experience, and have written a book that may be the ideal guide to successful wedding planning and management.

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Wedding Planning and Management: Consultancy for Diverse Clients

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