What They Don’t Teach You at Harvard Business School: Notes from a Street-smart Executive

Amazon.com Price: $13.39 (as of 14/10/2019 22:36 PST- Details)

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#1 NATIONAL BESTSELLER • Featuring a new foreword by Ari Emanuel and Patrick Whitesell
 
Mark H. McCormack, one of the vital successful entrepreneurs in American business, is widely credited as the founder of the modern-day sports marketing industry. On a handshake with Arnold Palmer and no more than a thousand dollars, he started International Management Group and, over a four-decade period, built the company into a multimillion-dollar enterprise with offices in more than forty countries.
 
To this day, McCormack’s business classic remains a should-read for executives and managers at each level, featuring straight-talking advice you’ll never hear in business school. Relating his proven method of “applied people sense” in key chapters on sales, negotiation, reading others and yourself, and executive time management, McCormack presents powerful real-world guidance on
 
• the name of the game life of a deal
• management philosophies that don’t work (and one that does)
• the key to running a meeting—and how to attend one
• the positive use of negative reinforcement
• proven how one can observe aggressively and take the edge
• and much more
 
Praise for What They Don’t Teach You at Harvard Business School
 
“Incisive, intelligent, and witty, What They Don’t Teach You at Harvard Business School is a sure winner—like the creator himself. Reading it has taught me a lot.”—Rupert Murdoch, executive chairman, News Corp, chairman and CEO, 21st Century Fox
 
“Clear, concise, and informative . . . Like a good mentor, this book will be a valuable aid during your business career.”—Herbert J. Siegel, chairman, Chris-Craft Industries, Inc.
 
“Mark McCormack describes the approach I have in my opinion seen him adopt, which has not only contributed to the growth of his business, but mine as well.”—Arnold Palmer
 
“There have been what we love to call dynasties in each sport. IMG has been different. What this one brilliant man, Mark McCormack, created is the only dynasty ever over all sport.”—Frank Deford, senior contributing author, Sports Illustrated

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