What Works: Gender Equality by Design

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Description

Gender equality is a moral and a business imperative. But unconscious bias holds us back, and de-biasing people’s minds has proven to be difficult and expensive. Diversity training programs have had limited success, and individual effort alone incessantly invites backlash. Behavioral design offers a new solution. By de-biasing organizations as a substitute of individuals, we will make smart changes that have big impacts. Presenting research-based solutions, Iris Bohnet hands us the tools we wish to move the needle in classrooms and boardrooms, in hiring and promotion, benefiting businesses, governments, and the lives of millions.

What Works is built on new insights into the human mind. It draws on data collected by companies, universities, and governments in Australia, India, Norway, the UK, america, Zambia, and other countries, incessantly in randomized controlled trials. It points out dozens of evidence-based interventions that may be adopted presently and demonstrates how research is addressing gender bias, bettering lives and performance. What Works shows what more may also be done―incessantly at shockingly low cost and surprisingly high speed.

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