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What’s Your Bio Strategy?: How to Prepare Your Business for Synthetic Biology

Amazon.com Price: $15.43 (as of 12/05/2019 16:48 PST- Details)

Categories: Biological Sciences, Biotechnology, Books, Business and Money, Industries, Management and Leadership, Pharmaceutical and Biotechnology, Processes and Infrastructure, Science and Math, Strategic Planning, Subjects, Systems and Planning

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The last 50 years have been dominated by microprocessors and information technology. The next 50 can be defined by engineered living systems.

Consumer packaged goods, energy, food, healthcare, and materials industries are being transformed by the digitization of biology, gene editing tools, and synthetic biology – the hastily developing field of engineering biology.

What’s Your Bio Strategy? is a number of interviews with the innovators like George Church (Harvard University), Andras Forgacs (Up to date Meadow), Jason Kelly (Ginkgo Bioworks), Andrew Hessel (Autodesk), Suzanne Lee (Biofabricate), Pamela Silver (Harvard University), and J. Craig Venter describing the massive advances making biology easy and accessible.

What tools and technologies are driving bio-fabrication, gene editing and synthetic biology? What industries are being disrupted lately? How will have to your enterprise prepare for engineered biology?

What’s Your Bio Strategy? features a framework to cut through the noise and incorporate engineered biology into your enterprise. It is a wonderful companion for strategic planners and executives who want to plan product development strategies.

John Cumbers Ph.D., is the founder of SynBioBeta, the activity hub for synthetic biology startup companies, industry, and investors. Karl Schmieder M.S./M.F.A., is the founder of messagingLAB, a strategic marketing firm that works with life science leaders.

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