Where Good Ideas Come From: The Natural History of Innovation

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The printing press, the pencil, the flush bathroom, the batteryâthese are all great ideas. But where do they arrive from? What sort of environment breeds them? What sparks the flash of brilliance? How do we generate the groundbreaking ideas that push forward our lives, our society, our culture? Steven Johnson’s answers are revelatory as he identifies the seven key patterns at the back of genuine innovation, and traces them across time and disciplines. From Darwin and Freud to the halls of Google and Apple, Johnson investigates the innovation hubs all through up to date time and pulls out applicable approaches and commonalities that appear to seem at moments of originality. What he finds gives us both crucial new figuring out of the roots of innovation and a set of useful strategies for cultivating our own creative breakthroughs.

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