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Why Motivating People Doesn’t Work . . . and What Does: The New Science of Leading, Energizing, and Engaging

Amazon.com Price:  $12.14 (as of 12/05/2019 20:02 PST- Details)

Description

Top trainer and coach Susan Fowler urges leaders to stop trying to motivate people! It’s frustrating for everyone involved, and it just doesn’t work—not if you wish to have a genuine commitment to excellence. Applying latest, ceaselessly surprising psychological discoveries, she lays out a tested process for helping people motivate themselves in ways that not only increase productivity and engagement but also give them a profound sense of purpose and fulfillment.

Traditional carrot-and-stick techniques may result in temporary gains, Fowler argues, but once the bribe or the threat is gone, people’s commitment flags. And a majority of these techniques make people center of attention more at the reward or the punishment quite than on their jobs. Her Optimal Motivation process shows leaders find out how to move away from dependence on external rewards and assist employees discover how their jobs can meet their needs for autonomy, connection, and competence that psychology tells us result in true, long-lasting motivation. Susan Fowler’s book is the groundbreaking answer for leaders who wish to “get motivation” right!

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