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Why We Buy: The Science of Shopping–Updated and Revised for the Internet, the Global Consumer, and Beyond

Amazon.com Price: $5.83 (as of 08/05/2019 19:10 PST- Details)

Categories: Anthropology, Behavioral Sciences, Books, Business and Money, Consumer Behavior, Cultural, General, Health, Fitness and Dieting, Marketing, Marketing and Sales, Medical Books, Politics and Social Sciences, Psychology, Psychology and Counseling, Research, Science and Math, Subjects

Description
Amazon Customer Reviews

Description

Revolutionary retail guru Paco Underhill is back with an absolutely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Web behemoths Amazon and iTunes in addition to the globalization of retail on the earth’s emerging markets.

This enlightening edition includes new information on:

-The recent trends in online retail—what retailers are doing right and what they’re doing fallacious—and how nearly each and every Web retailer from iTunes to Amazon can drastically fortify how it serves its customers.

-A guided tour of the most innovative stores, malls and retail environments around the globe—almost all of which are springing up in countries where prosperity is new. A huge indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.

The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.

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