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Wild Ride: Inside Uber’s Quest for World Domination

Amazon.com Price:  $11.94 (as of 12/05/2019 16:14 PST- Details)

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Description

In your pocket is something amazing: a quick and easy way to summon a total stranger who will take you anywhere you’d like. In your hands is something equally amazing: the untold story of Uber’s meteoric rise, and the massive ambitions of its larger-than-life founder and CEO.

Before Travis Kalanick became famous as the public face of Uber, he was once a scrappy, rough-edged, loose-lipped entrepreneur. And even after taking Uber from the germ of an idea to a $69 billion global transportation behemoth, he still describes his company as a start-up. Like other Silicon Valley icons such as Steve Jobs and Elon Musk, he’s at all times focused on the next disruptive innovation and the next world to overcome.

Both Uber and Kalanick have acquired a reputation for being combative, relentless, and iron-fisted against competitors. They’ve inspired both admiration and loathing as they’ve flouted government regulators, thrown the taxi industry into a tailspin, and stirred controversy over conceivable exploitation of drivers. They’ve even reshaped the deeply ingrained consumer behavior of not accepting a ride from a stranger—against the childhood warnings from everyone’s parents.

Wild Ride is the first actually inside look at Uber’s global empire. Veteran journalist Adam Lashinsky, the bestselling writer of Inside Apple, traces the origins of Kalanick’s massive ambitions in his humble roots, and he explores Uber’s murky beginnings and the wild ride of its rapid growth and expansion into different industries.

Lashinsky draws on exclusive, in-depth interviews with Kalanick and many other sources who share new details about Uber’s internal and external power struggles. He also examines its doomed venture into China and the furtive fight between Kalanick and his competitors at Google, Tesla, Lyft, and GM over self-driving cars. Lashinsky even got at the back of the wheel as an Uber driver himself to be informed what it’s in point of fact like.

Uber has made headlines thanks to its eye-popping valuations and swift expansion all over the world. But this book is the first account of how Uber in point of fact became the giant it is today, and how it plans to overcome the future.

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