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Wine Marketing & Sales: Success Strategies for a Saturated Market

Amazon.com Price: $59.00 (as of 08/05/2019 18:10 PST- Details)

Categories: Beverages and Wine, Books, Business and Finance, Business and Money, Cookbooks, Food and Wine, Economics, Marketing, Marketing and Sales, New, Used and Rental Textbooks, Product Management, Specialty Boutique, Subjects, Wine, Wine and Spirits

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Description

2007 Gourmand Award winner for BEST INTERNATIONAL WINE BOOK FOR PROFESSIONALS, this comprehensive text provides an indepth, hands-on approach to wine marketing and sales. Authored by leading wine marketing professors and Napa s most respected wine marketing and communication consultant, this new work covers the total range of the wine marketing profession, from the initial theoretical concepts to the detailed tactical steps for each marketing and sales application. Filled with useful tips and success stories gleaned from the global wine business, it s very important to a rounded college marketing curriculum, and vital, and accessible, for winery owners and body of workers who lack formal marketing training. Serious wine enthusiasts, or someone who has ever dreamed of owning a winery, will encounter information never before published; and for dispirited wine marketers far and wide who feel like they re herding alligators, this can be a book that are supposed to give them a variety of ideas about learn how to navigate the wine-market swamp, and drive them to your brand.

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Wine Marketing & Sales: Success Strategies for a Saturated Market

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