Winning at New Products: Creating Value Through Innovation

Amazon.com Price: $2.30 (as of 06/12/2019 03:45 PST- Details)

Categories: Arts and Photography, Books, Business and Money, Decorative Arts and Design, Education and Reference, Entrepreneurship, Industrial and Product Design, Management and Leadership, Marketing, Marketing and Sales, Processes and Infrastructure, Production and Operations, Reference, Research, Research and Development, Small Business and Entrepreneurship, Strategic Planning, Subjects, Systems and Planning

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Description

A fully up to date edition of the classic business reference book on product development from a world renowned innovation management scholar

For more than two decades, Winning at New Products has served as the bible for product developers all over. Robert G. Cooper demonstrates why consistent product development is important to corporate growth and how to maximize your chances of success. Citing the writer’s most up to date research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at each step-from idea generation to launch. This fully up to date and expanded edition is an essential resource for product developers world wide.

“It is a should read. There’s such a lot new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully.” –Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management

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Winning at New Products: Creating Value Through Innovation

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