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Winning in Emerging Markets: A Road Map for Strategy and Execution

Amazon.com Price: $13.00 (as of 26/04/2019 16:33 PST- Details)

Categories: Books, Business and Money, Global, Management, Management and Leadership, Marketing, Marketing and Sales, New Business Enterprises, Processes and Infrastructure, Small Business and Entrepreneurship, Strategic Planning, Strategy and Competition, Subjects, Systems and Planning

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Already cited by the Financial Times, Forbes.com, The Economic Times, WSJ/Mint and several other prominent global business publications, Winning in Emerging Markets is quickly becoming the go-to book for mapping a strategy for entering new marketsafter which quickly gaining a competitive edge in those high growth regions.

Advancing the discussion about emerging markets themselves and how organizations can best leverage the opportunity of these regions, Tarun Khanna and Krishna Palepu both well respected thinkers at the subject argue there’s more to sizing up these markets than just evaluating data points related to size, population, and growth potential. If truth be told, they say the possibility to expand an organization’s progress in developing economies is to first asses the area’s loss of institutional infrastructureafter which to formulate strategies around what the authors call institutional voids” to the firm’s advantage. Khanna and Palepu say the principle exploitable characteristic of an emerging market are such voids, and regardless that they create challenges, they also provide major opportunity both for multinationals and local contenders.

Winning in Emerging Markets serves as a playbook for measuring a market’s potential and for crafting a option to succeed there.

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