WIXY 1260: Pixies, Six-packs, and Supermen

Amazon.com Price: $22.95 (as of 16/04/2019 05:34 PST- Details)

SKU: 9781606350997 Categories: , , , , , , , , , , ,

Description

The story of one of Cleveland’s most popular and influential radio stations

Before FM radio and the commanding album rock stations of the 1970s, there was once WIXY 1260, a tiny Northeast Ohio AM radio station that became an entertainment powerhouse. Three visionaries assembled a legendary staff of on-air personalities and, with savvy programming and groundbreaking promotions, created WIXY 1260―a station that would turn out to be synonymous with 1960s pop culture. A Midwest juggernaut, WIXY aired everything from surf and Motown to country and the British Invasion. Crossing cultural and generational lines in one of the most up to date radio markets in the country, it ceaselessly took in more than fifty percent of the Greater Cleveland audience.

Bob Weiss, Norman Wain, and Joe Zingale knew the type of radio Cleveland wanted to hear. They also knew how to market that sound to make it an approach to life. They bought a small station with a weak signal and renamed it WIXY, and it wasn’t long before their competition fell by the wayside. Mike Olszewski and Richard Berg spin a full of life tale of pop culture that allows you to appeal to everyone from baby boomers to media scholars and cultural historians.

“Through extensive interviews with insiders, the authors chronicle WIXY’s fairly brief yet exciting run and how the station came to dominate the airwaves in the ’60s and ’70s with a winning combination of tastemaking playlists, unforgettable on-air personalities, and outlandish promotions. It’s a fun story, recounted with ample humor.” ―John Soeder, Music Critic, The Cleveland Plain Dealer


Related products

Home » Shop » Books » Subjects » Arts and Photography » History and Criticism » History » Americas » United States » State and Local » WIXY 1260: Pixies, Six-packs, and Supermen

Recent Products