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Word of Mouth Marketing: How Smart Companies Get People Talking

Amazon.com Price: $11.99 (as of 12/05/2019 16:41 PST- Details)

Categories: Advertising, Books, Business and Money, Industries, Marketing, Marketing and Sales, Retailing, Subjects

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Master word of mouth marketing with this fun practical hands on guide Learn the way the most profitable companies get their best customers for free through the power of word of mouth Take note how easy it is to work with social media viral marketing evangelists and buzz Find out what sparks the irrepressible enthusiasm of Apple and TiVo fans Take note why everyone is talking about a certain restaurant car band or dry cleaner and why other businesses and products are ignored Discover why some products transform huge successes without a penny of promotion and why some multi million dollar advertising campaigns fail to get noticed With straightforward advice and humour word of mouth expert Andy Sernovitz will show you how the world s most respected and profitable companies get their best customers for free through the power of word of mouth Learn the five essential steps that make word of mouth work and everything you want to get started Take note how easy it is to work with social media viral marketing evangelists and buzz Start the use of simple techniques that start conversations 3 Reasons People Talk About You 4 Rules of Word of Mouth Marketing 5 Ts of Word of Mouth Marketing 6 Big Ideas Deep Stuff That Changes Marketing Ceaselessly Find out what sparks the irrepressible enthusiasm of Apple and TiVo fans Take note why everyone is talking about a certain restaurant car band or dry cleaner and why other businesses and products are ignored Discover why some products transform huge successes without a penny of promotion and why some multi million dollar advertising campaigns fail to get noticed Open your eyes to a new way of doing business Honest marketing makes more money because customers who agree with you’ll talk about you Learn to be the remarkable company that people need to share with their friends

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