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Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas

Amazon.com Price:  $9.13 (as of 04/05/2019 18:52 PST- Details)

Description

More than 6,000 words and phrases that make the difference between “yadda-yadda-yadda” and copy that sells

Looking for a better way to say “authentic?” Words That Sell Offers you 57 alternatives. How about “appealing?” Take your pick from 76 synonyms. You’ll be able to even find more than 100 variations on “exciting.” Fully up to date and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who wish to win customers–by mail, online, or in person.

  • More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
  • Cross-referencing of categories to jump-start creative thinking
  • A crash course in basic copywriting techniques
  • Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more

Roget’s is fine for writing term papers and letters to the editor, but in the case of the business of writing copy that translates into sales, there is not any substitute for Words That Sell.

Find the perfect words and phrases to win over customers

Grabbers that get attention:
No-risk offer * In the future only! * No strings attached! * What have you were given to lose? * The entire right ingredients * Inside information * Do you enjoy…? * Leap into…

Descriptions and benefits that create appeal:
Irresistible * winning * zesty * huggable * satisfying * You’ll be able to fall in love with…* Your ticket to… * king-size * Offers you the power * baby-soft *

Clinchers to win over your customer:
Reap the benefits today * Don’t miss out! * No risk now, no risk later! * You’ll be able to do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee

Special strategies that seal the deal:
Five-star quality * You’re worth it * Don’t fall for… * We make life easier * You’re one of a select few… * discriminating * Your thoughtful gift

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