Workers Go Shopping in Argentina: The Rise of Popular Consumer Culture

Amazon.com Price: $29.95 (as of 06/05/2019 03:10 PST- Details)

Categories: Americas, Anthropology, Argentina, Books, Central America, Cultural, History, Mexico, Politics and Social Sciences, South America, Subjects

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Winner of the Thomas McGann Award from the Rocky Mountain Council for Latin American Studies

Combining theories from the anthropology of consumption, cultural studies, and gender studies with the methodologies of social, cultural, and oral histories, Natalia Milanesio presentations the outstanding cultural and social visibility of low-source of revenue consumers in postwar Argentina in conjunction with their unprecedented economic and political influence. Her look at unearths the scope of the outstanding transformations fueled by the brand new market by examining the language and aesthetics of advertisement, the upward push of middle- and higher-class anxieties, and the profound changes in gender expectations.

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Workers Go Shopping in Argentina: The Rise of Popular Consumer Culture

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