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Yes!: 50 Scientifically Proven Ways to Be Persuasive

Amazon.com Price:  $7.50 (as of 12/05/2019 19:53 PST- Details)

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Description

Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life.

Every day we are facing the challenge of persuading others to do what we would like. But what makes people say yes to our requests? Persuasion isn’t just an art, it’s also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies so they can make you a lot more persuasive at work and in your personal life, too.

Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you’ll apply immediately to change into a more effective persuader.

Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls at the same time as empowering you with little known but proven wisdom.

Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in on a regular basis life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

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