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You Don’t Own Me: How Mattel v. MGA Entertainment Exposed Barbie’s Dark Side

Amazon.com Price: $8.50 (as of 12/05/2019 16:39 PST- Details)

Categories: Antiques and Collectibles, Biography and History, Books, Business and Money, Company Profiles, Crafts, Hobbies and Home, Dolls, Dolls, Toys and Figurines, Humor and Entertainment, Industries, Intellectual Property, Law, Legal History, Retailing, Subjects

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The battle between Mattel, the makers of the iconic Barbie doll, and MGA, the company that created the Bratz dolls, was once not only a war over best-selling toys, but a war over who owns ideas.

When Carter Bryant started designing what would change into the billion-dollar line of Bratz dolls, he was once taking day off from his job at Mattel, where he designed outfits for Barbie. Later, back at Mattel, he sold his concept for Bratz to rival company MGA. Law professor Orly Lobel reveals the colorful story at the back of the ensuing decade-long court battle.

This entertaining and provocative work pits audacious MGA against behemoth Mattel, shows how an idea turns into a product, and explores the two different versions of womanhood, represented by traditional all-American Barbie and her defiant, anti-establishment rival―the only doll to come on the subject of outselling her. In an era when workers could also be asked to sign contracts granting their employers the rights to and source of revenue resulting from their ideas―whether conceived throughout work hours or on their own time―Lobel’s deeply researched story is a riveting and thought-provoking contribution to the contentious debate over creativity and intellectual property.

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