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You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing

Amazon.com Price: $17.37 (as of 12/05/2019 16:41 PST- Details)

Categories: Books, Business and Money, Business Technology, Computers and Technology, E-Commerce, Industries, Processes and Infrastructure, Retailing, Subjects, Web Marketing

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Learn how to convert web page visitors into customers

Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary that can assist you fine-tune images, headlines, navigation, colors, buttons, and each other element, creating a web page that encourages visitors to take the action you searching for. This book guides you through creating an optimization strategy that supports your business goals, the usage of appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work.

Conversion optimization is a component science and part art; this guide provides step by step guidance that can assist you optimize your web page for maximum conversion rates
Explains how to analyze data, prioritize experiment opportunities, and make a selection the right testing methods
Helps you learn what to adjust, how to do it, and how to analyze the results
Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics
Author has used these techniques to help Fortune 500 clients

You Must Test That explains both the “why” and the “how” of conversion optimization, helping you maximize the value of your web page.

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You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing

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