Your Google Game Plan for Success: Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer

Amazon.com Price: $29.99 (as of 05/05/2019 15:18 PST- Details)

Categories: Books, Computer Science, Computers and Technology, E-Commerce, Internet and Social Media, New, Used and Rental Textbooks, Specialty Boutique, Subjects, Web Development and Design, Website Analytics

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Get the most out of Google’s trifecta of tools and optimize your Web presence!

Savvy marketers are at all times looking for new how one can attract and keep online customers. Google’s array of online tools plus the techniques and tips in this expert guide can help you unlock the mystery of doing business in the digital age.

Learn the basics of Google AdWords, Analytics, and Website Optimizer—and then discover how to use this powerful trifecta together that will help you track, extract, and analyze data and make necessary changes. Topics include cost-per-click advertising, conversion tracking, how to apply what you’re learning, and a lot more.

Brings you up to the mark on Google AdWords, Analytics, and Website Optimizer
Shows how to use every tool personally—and then together as a powerful trio to track, analyze, and optimize your Web presence
Topics include the basics of CPC (cost per click) and how to use Google’s Ad Planner, the AdWords Editor, and conversion tracking
Covers how to install tracking code in your Web site, what reports are to be had and how to use them, testing, applying what you learn, and much more

Start increasing ROI, online sales, and web site traffic quality with Google tools and the insights and techniques in this expert guide.

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Your Google Game Plan for Success: Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer

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