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Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich

Amazon.com Price: $7.01 (as of 08/05/2019 19:58 PST- Details)

Categories: Books, Budgeting and Money Management, Business and Finance, Business and Money, Introduction, Investing, Investments and Securities, New, Used and Rental Textbooks, Personal Finance, Self-Help, Specialty Boutique, Subjects, Success

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Description

Drawing on the latest scientific research, Jason Zweig shows what happens in your brain when you think about money and tells investors how to take practical, simple steps to avoid common mistakes and turn into more successful.

What happens inside our brains when we think about money? Fairly a lot, if truth be told, and some of it isn’t good for our financial health. In Your Money and Your Brain, Jason Zweig explains why smart people make stupid financial decisions—and what they may be able to do to avoid these mistakes. Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making. He shows why we incessantly misunderstand risk and why we have a tendency to be overconfident about our investment decisions. Your Money and Your Brain offers some radical new insights into investing and shows investors how to take keep an eye on of the battlefield between reason and emotion.

Your Money and Your Brain is as entertaining as it is enlightening. At some stage in his research, Zweig visited leading neuroscience laboratories and subjected himself to a large number of experiments. He blends anecdotes from these experiences with stories about investing mistakes, including confessions of stupidity from some highly successful people. Then he draws lessons and offers original practical steps that investors can take to make wiser decisions.

Anyone who has ever looked back on a financial decision and said, “How could I have been so stupid?” will take pleasure in reading this book.

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