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Yours in Sisterhood: Ms. Magazine and the Promise of Popular Feminism

Amazon.com Price:  $27.34 (as of 02/05/2019 20:52 PST- Details)

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Description

In the winter of 1972, the first issue of Ms. magazine hit the newsstands. For some activists in the women’s movement, the birth of this new publication heralded feminism’s coming of age; for others, it signaled the capitulation of the women’s movement to crass commercialism. But whatever its critical reception, Ms. quickly gained national success, selling out its first issue in only eight days and becoming a well-liked icon of the women’s movement almost straight away.
Amy Erdman Farrell traces the history of Ms. from its pathbreaking origins in 1972 to its final commercial issue in 1989. Drawing on interviews with former
editors, archival materials, and the text of Ms. itself, she examines the magazine’s efforts to forge an oppositional politics within the context of commercial culture.
Even as its status as a feminist and mass media magazine gave Ms. the power to move in circles unavailable to smaller, more radical feminist periodicals, it also created competing and conflicting pressures, says Farrell. She examines the complicated decisions made by the Ms. personnel as they negotiated the more than one–ceaselessly incompatible–demands of advertisers, readers, and the quite a lot of and changing constituencies of the feminist movement.
An engrossing and objective account, Yours in Sisterhood illuminates the significant yet difficult connections between commercial culture and social movements. It reveals a complex, ceaselessly contradictory magazine that used to be a major force in the up to date feminist movement.

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