Description
There’s no simple strategic method for dealing with the multidimensional nature of digital change. Even the sharpest leaders can transform disoriented as change builds on change, leaving almost nothing certain. Yet to stand still is to fail. Enterprises and leaders will have to re-master themselves to succeed. Leaders will have to identify the key macro forces, then lead their organizations at three distinct levels: industry, enterprise, and self. By doing this they cannot only continue to exist but clean up. Digital to the Core makes the case that each one business leaders will have to consider the have an effect on the digital revolution will continue to play in their industries, companies, and leadership style and practices. Drawing on interviews with over 30 top C-level executives in one of the crucial world’s most powerful companies and government organizations, including GE, Ford, Tory Burch, Babolat, McDonalds, Publicis and UK Government Digital Service, this book delivers practical insights from those on the front lines of major digital upheaval. The authors incorporate Gartner’s annual CIO and CEO global survey research and also apply the deep knowledge and qualitative insights they have got acquired as practitioners, management researchers, and advisors over decades in the business. Above all else, Raskino and Waller want companies and their top leaders to consider the full have an effect on of digital change and integrate it on the core of their businesses.