3 Kings: Diddy, Dr. Dre, Jay-Z, and Hip-Hop’s Multibillion-Dollar Rise

Amazon.com Price: $10.49 (as of 10/11/2019 08:59 PST- Details)

Categories: Actors and Entertainers, Arts and Literature, Arts and Photography, Biographies and Memoirs, Books, Business, Business and Money, Composers and Musicians, Entertainment, Entrepreneurship, Industries, Music, Musical Genres, Rap, Rap and Hip-Hop, Small Business and Entrepreneurship, Sports and Entertainment, Subjects

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Tracing the careers of hip-hop’s three most dynamic stars, this deeply reported history brilliantly examines the entrepreneurial genius of the first musician tycoons: Diddy, Dr. Dre, and Jay-Z

Being successful musicians was once simply never enough for the three kings of hip-hop. Diddy, Dr. Dre, and Jay-Z lifted themselves from childhood adversity into tycoon territory, amassing levels of fame and wealth that not only outshone all other recent hip-hop artists, but with a combined net worth of well over $2 billion made them the three richest American musicians, period. Yet their fortunes have little to do with selling their own albums: between Diddy’s Ciroc vodka, Dre’s $3 billion sale of his Beats headphones to Apple, and Jay-Z’s Tidal streaming service and other assets, these artists have transcended pop music fame to change into way of life icons and moguls.

Hip-hop is no longer just a musical genre; it’s change into a lifestyle that encompasses fashion, film, food, drink, sports, electronics and more – one that has opened new paths to profit and to critical and commercial acclaim. Thanks largely to the Three Kings-who all started their own record labels and released classic albums before moving on to change into multifaceted businessmen-hip-hop has been transformed from a genre spawned in poverty into a actually global multibillion-dollar industry.

These men are the modern embodiment of the American Dream, but their stories as great thinkers and entrepreneurs have yet to learn in full. Based on a decade of reporting, and interviews with more than 100 sources including hip-hop pioneers Russell Simmons and Fab 5 Freddy; new-breed executives like former Def Jam chief Kevin Liles and venture capitalist Troy Carter; and stars from Swizz Beatz to Shaquille O’Neal, 3 Kings tells the fascinating story of the upward push and rise of the three most influential musicians in The usa.

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3 Kings: Diddy, Dr. Dre, Jay-Z, and Hip-Hop’s Multibillion-Dollar Rise

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