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60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals

Amazon.com Price:  $9.95 (as of 08/05/2019 18:22 PST- Details)

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Praise for 60-Minute Brand Strategist

“A fresh take on the wisdom of putting brand strategy on the heart of corporate strategy. Brilliant insights for a quick-moving world.”
—Angela Ahrendts, CEO, Burberry

“Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the possibility of meaningful brands in the 21st century’s cultural scenario and business landscape. The result is a brilliant manual that reminds you and your company easy methods to build relevant, authentic, sustainable, and successful brands in an evolving society.”
—Mauro Porcini, Chief Design Officer, PepsiCo Inc.

“Idris’s book teaches us easy methods to engage as of late’s more and more cynical consumers on a deeper emotional level to build real equity and leadership. He demonstrates easy methods to break out of the box and connect business strategy to brand strategy, and how the right brand story never truly ends!”
—Blair Christie, SVP and CMO, Cisco Systems, Inc.

“It is rare to find a book that’s both inspiring and practical but Idris nailed it! He has crafted the ultimate guide to brand building in the connected world with visual clarity and thought-provoking strategy.”
—Eric Ryan, cofounder, Method Products, Inc.

This book is about one thing only: branding. Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership.

60-Minute Brand Strategist offers a fast-paced, field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications. With a combi-nation of perspectives from business strategy, customer experience, and even anthropology, this new and up to date edition outlines the challenges traditional branding faces in a hyper-connected world. This essential handbook of brand marketing offers an encyclopedia of do’s and don’ts, including new case studies of how these concepts are being used by the world’s most successful and valuable brands. 60-Minute Brand Strategist is your battle plan, filled with powerful branding tools and techniques to win your customers’ hearts and defeat the competition.

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