A Crowdfunder’s Strategy Guide: Build a Better Business by Building Community

Amazon.com Price: $18.81 (as of 11/10/2019 16:16 PST- Details)

Categories: , , , , , , , , , , , , , ,

Description

More Than Money

Jamey Stegmaier knows crowdfunding. He’s a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $3.2 million, and he’s the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it may be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first.

This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate (and how to not) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important “nuts and bolts” elements of a successful crowdfunding project.

But Stegmaier emphasizes that the advantages of crowdfunding are a lot more about the “crowd” than the “funding.” He shows that if you happen to treat your backers as people, not pocketbooks—keep in touch steadily and transparently with them, ask their opinions, attend to their needs—they’ll change into advocates in addition to funders, exponentially increasing your project’s chances of succeeding.

Related products

Home » Shop » Books » Subjects » Business and Money » Finance » Crowdfunding » A Crowdfunder’s Strategy Guide: Build a Better Business by Building Community

Recent Products