Adobe Analytics with SiteCatalyst Classroom in a Book

Amazon.com Price: $69.99 (as of 18/04/2019 23:21 PST- Details)

Description

In digital marketing, your goal is to funnel your potential customers from the point of making them aware of your website, through engagement and conversion, and ultimately retaining them as loyal customers. Your strategies will have to be based on careful analysis so you know what is working for you at each stage. Adobe Analytics with SiteCatalyst Classroom in a Book teaches effective techniques for the usage of Adobe SiteCatalyst to establish and measure key performance indicators (KPIs) tailored to your business and website. For each phase of marketing funnel analytics, writer Vidya Subramanian walks you through multiple reports, showing you how to interpret the data and highlighting implementation details that have an effect on data quality. With this essential guide, you can discover ways to optimize your web analytics results with SiteCatalyst.

Adobe Analytics with SiteCatalyst Classroom in a Book contains 10 lessons. The book covers the basics of learning Adobe SiteCatalyst and provides countless tips and techniques that will help you turn into more productive with the program. You’ll be able to follow the book from start to finish or choose only those lessons that interest you.

Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does—an official training series from Adobe Systems Incorporated, developed with the reinforce of Adobe product experts.

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