Description
“Deftly and compassionately captures [Ben’s] genius in all its entrepreneurial splendor…This tale will stay you entertained.”–New York Times Book Review.
A former CEO of Ben & Jerry’s tells how two ’60s holdovers built a single ice cream store into considered one of The usa’s freshest companies. From modest beginnings–opening their first ice cream shop in a renovated gas station–to entrepreneurial challenges, together with their clash with Häagen-Dazs, to turning into a miltimillion dollar company, Lager supplies an insightful insider’s account of Ben & Jerry’s ice cream empire.
ISBN13: 9780517883709
Condition: New
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