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Camels, Tigers & Unicorns: Rethinking Science & Technology-Enabled Innovation

Amazon.com Price:  $26.21 (as of 12/05/2019 20:02 PST- Details)

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Description

The commercialisation of science and technology enabled innovation is a serious topic of interest for quite a lot of global audiences who share one common objective: to consider how science and technology based ideas can also be turned into commercial value more effectively. Regardless of the vast number of publications addressing entrepreneurship, innovation and strategy there is quite little in the literature which systematically addresses the structures, processes and mechanisms involved in turning ideas into commercially valuable propositions: this book is intended to directly address this gap.

The approach in Camels, Tigers & Unicorns consists of three fundamental strands:

  • Research insights based on Phadke and Vyakarnam’s large data set covering the different players, technologies, services, market spaces, customers and business models
  • The creation of an explicit new conceptual framework which provides an integrated narrative describing how science and technology-enabled innovation is commercialised
  • The provision of tools and examples which can be utilized by firms to develop strategies, agree on priorities and generate plans

The contents of this book will have to be of interest to quite a lot of audiences including entrepreneurs; leaders and managers in technology firms; scientists and technologists engaged in innovation in academic institutions and corporate environments; lone inventors; groups of scientific entrepreneurs operating out of doors recognised structures; business and strategy consultants; managers of private and non-private ‘intervention agencies’ such as incubators and accelerators; investors; and, policy makers.

Readership: Scientists and technologists, entrepreneurs, educators, start-up firms, larger firms, investors, economists and those responsible for developing and executing industrial polices.

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