Capitalism and Desire: The Psychic Cost of Free Markets

Amazon.com Price: $31.86 (as of 11/10/2019 06:32 PST- Details)

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Regardless of creating vast inequalities and propping up reactionary world regimes, capitalism has many passionate defenders―but not as a result of what it withholds from some and gives to others. Capitalism dominates, Todd McGowan argues, because it mimics the structure of our desire at the same time as hiding the trauma that the system inflicts upon it. People from all backgrounds enjoy what capitalism provides, but on the same time are told more and better is yet to come. Capitalism traps us through an incomplete satisfaction that compels us after the new, the better, and the more.

Capitalism’s parasitic relationship to our desires gives it the illusion of corresponding to our natural impulses, which is how capitalism’s defenders characterize it. By understanding this psychic strategy, McGowan hopes to divest us of our addiction to capitalist enrichment and lend a hand us rediscover enjoyment as we in fact experienced it. By locating it in the present, McGowan frees us from our attachment to a better future and the belief that capitalism is an essential outgrowth of human nature. From this viewpoint, our economic, social, and political worlds divulge heart’s contents to real political change. Eloquent and enlivened by examples from film, tv, consumer culture, and on a regular basis life, Capitalism and Desire brings a new, psychoanalytically grounded approach to political and social theory.

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